GameShop Classic

Guardian Small Business Award winner offers old-school home video games

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GameShop's Gene Pereverzev converted his hobby into a portion of his business.
GUARDIAN PHOTO BY AMANDA RHOADES

One of the original Internet viral videos, the "Nintendo 64 kid," features a familiar Christmas scene cranked to 11. A pajama-clad brother and sister jointly tear open a wrapped box sitting under the tree, and the present spurs a sudden, joyous, but frighteningly excited squeal. "IT'S A NINTENDO SIXTY-FOOOOOOOUR!" the brother screams, at a pitch that's not-quite human. "OH MY GODDDDD!" His eyes nearly pop out of his head.

Walking into GameShop Classic is just like that.

Old-school video games line the walls, from the common to the rare: a Magnavox Odyssey 2 (circa 1978); the NES classic, Duck Hunt; a Sega Genesis CDX (built to resemble a DiscMan); and even an Atari Lynx (1989), one of the last console creations from the company that started the video game craze.

Gene Pereverzev, the owner, is humble about his store's collection (first derived from his personal collection). Through trades and Internet hunts, he's built a small arsenal of retro-gaming goodies.

For now, he said, GameShop Classic is a pop-up inside of his FixLaptop.com store on Taraval Street, nestled in the sleepy, foggy, Sunset District. But even a fledgling startup is worthy of note.

The video game industry's emphasis on major titles and blockbuster sales have all but demolished mom-and-pop video game stores. San Francisco is littered with Gamestops, a national corporate behemoth filled with pushy clerks selling unnecessary video game warranties, stocking only the newest and bloodiest digital creations.

GameShop Classic harks back to a time when daring digital stories were lovingly told with pixels so few they could be counted with the naked eye. Pereverzev, 28, has high hopes for GameShop Classics' future: Soon it may play host to classic video game tournaments (Soul Calibur! Smash Brothers!). He wants to bring the video game community together.

And should you want to re-create one of the Internet's first viral videos, Pereverzev has you covered. In the window of his store sits an originally boxed Nintendo 64.

2101 Taraval St. 415-242-9990

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